
¢ºAn asymmetrical cut proposed by Aveda. It creates different hair silhouettes depending on the viewing angle and styling. (Right)

¢º Jang Jin-hee, director of LA La Beauté Core, recommends a fuzzy style for spring waves. It retains natural waves while creating a full, tousled silhouette. (Left) Cutting bangs to accompany natural waves creates a feminine, soft impression. (Right)
Romanticism is everywhere in fashion and beauty this spring, and hairstyles that complement clothing and makeup have followed suit. A look at the spring campaigns of major brands offers a clear picture of the season¡¯s hair trends. Cuts and natural waves stand out. For a fresh, sophisticated look, try an asymmetrical cut. For this spring¡¯s ¡°it hair,¡± choose loose, natural waves.
¡Þ Dynamic Cuts ¡°Dynamic¡± is the keyword for cuts. Three distinctly different styles have emerged as hair trends.
They are asymmetrical cuts that look different from the front, back and sides; bold, powerful cuts with straight lines; and layered bob cuts.
Aveda¡¯s asymmetrical cut exudes sophistication, although its striking style may feel too daring for some.
A bold cut with a straight line is worth trying. Kim Hye-soo wears the look beautifully in the music video for Park Jin-young¡¯s ¡°The House You Live In.¡±
The layered bob cuts worn by Lee Hyo-ri and Kim Jung-eun are likely to appeal to many women. The bob shows that a short cut can also look feminine and soft.
¡´Styling Tips>
Cutting long hair short is a difficult decision.
A major concern is that short hair may be harder to style.
To make a cut as easy to manage as long hair, consider a refresh perm. This perm smooths out curls, then turns the hair inward to create natural volume. For styling products, try an essence and a soft wax. Aveda¡¯s Brilliant essence and SH-RD¡¯s Protein Cream soft wax give short hair a natural finish.
¡Þ Loose Waves
Soft, full waves flowing below the shoulders are a look many women dream of. Waves remain popular this spring under the influence of romanticism, but the style has moved beyond the large, full curls of the past.
Models in spring fashion campaigns have voluminous waves that look almost tousled, with hardly a neat curl in sight.
Even Chanel, known for its elegant, formal image, has paired a classic Chanel suit with tousled waves. The models in Prada¡¯s spring campaign take the look further, with hair so tousled it looks as though they have not visited a salon in a year.
¡°Loose, natural curls are standing out,¡± said Jang Jin-hee, director of LA La Beauté Core. ¡°Curls that look as though the hair was towel-dried after shampooing and then lightly blow-dried will be popular for some time.¡±
As 1970s-inspired hippie fashion also leads the trends, almost undone, tousled waves are expected to gain popularity.
¡´Styling Tips >
For long, wavy hair, dry the roots after shampooing and apply an essence to the ends. To bring out soft, natural waves, apply Aveda¡¯s Phomollient mousse.
Aveda¡¯s ¡°Be Curly¡± works well for creating soft, relaxed waves once the hair is dry.
¡Þ Light Hair Colors
With bold colors dominating clothing and makeup, hair color is also moving toward lighter shades.
Aveda, which offers plant-based hair color products, suggests two bright combinations: brown with orange, and violet with black.
Mixing colors helps you find a bright shade that suits your hair and creates different tones depending on the light and viewing angle. It pairs especially well with spring¡¯s vivid clothing.
¡°Unlike in previous years, bright two-tone hair color is becoming a trend this spring,¡± said Jang Jin-hee, director of LA La Beauté Core. ¡°It is important to consult a salon¡¯s hair color chart to find shades that suit your own hair.¡±
¡´Styling Tips >
Colored hair needs care alongside regular shampooing.
Coloring can strip proteins from the hair, making it more likely to lose its shine. Once a week after shampooing, apply a hair treatment and massage it in gently.
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